3 easy wins i’ve given clients this month
sometimes marketing wins don’t come from big campaigns or expensive ad buys. they come from small, practical shifts that change how customers experience your business, whether they’re walking through your front door or scrolling through your website.
this month, i worked with a mix of brick-and-mortar and online businesses. three quick wins stood out: simple to implement, but big in impact.
refreshing the “about” section
brick-and-mortar example: a business i worked with still had covid-era messaging on their website. menus had changed, hours had shifted, and nothing reflected the vibrant in-person experience they now offer. we rewrote the about section to highlight what you actually get when you visit: fresh food, live music, and community.
online example: an e-commerce shop had a stiff, jargon-filled “about us” page that didn’t feel human. we swapped it for copy that told the founder’s story, why the products exist, and what the customer can expect.
the result: people lingered longer on the sites, and more importantly, they understood who they were buying from.
👉 if you haven’t touched your about section in a while, read it out loud. does it sound like you today? does it give someone a reason to visit or buy?
setting up a simple email nurture
brick-and-mortar example: a studio had a clipboard at the front desk for collecting emails, but nothing happened after someone signed up. we built a three-email welcome series:
email 1: thanks for stopping in + story about the studio
email 2: resources (class tips, local wellness guide)
email 3: invitation to book a class or package
online example: an online consultant had a newsletter but only sent it sporadically. we added an automated sequence for new subscribers:
email 1: welcome + who i help
email 2: free resource or quick win
email 3: how to work together
the result: one wellness client saw new visitors actually come back for a second class. the consultant booked her first call directly from email three.
👉 if someone hands over their email, what happens next? even a simple 3-part series can make them feel welcomed and guided.
adding a call-to-action everywhere
brick-and-mortar example: a café posted daily specials on instagram but never told people what to do with the info. we started adding “call to order” or “swing by today after 4pm.” suddenly, people were calling ahead and the kitchen could prep more efficiently.
online example: a coaching business shared lots of helpful content but left people hanging. now every post ends with “apply here,” “download this,” or “book a free call.” the first week we added ctas, clicks doubled.
the result: people acted. sometimes the difference between someone reading and someone buying is just the nudge of a clear next step.
👉 audit your last 5 posts, emails, or website pages. do they tell your customer what to do next—visit, book, buy, call? if not, add it.
what this means for you
whether you run a brick-and-mortar shop or an online business, these three wins translate:
refresh your about section so it reflects what customers can actually expect today.
set up a short email nurture so new leads don’t fall through the cracks.
add calls-to-action everywhere so people know exactly how to take the next step with you.
none of these require a massive budget or endless hours. they’re quick to implement and give your marketing an instant lift.
marketing doesn’t have to feel overwhelming. for many businesses, the fastest progress comes from tightening up the basics. when your message is clear, your systems are simple, and your ctas are visible, customers respond.
📩 want to find the easiest wins in your own business? let’s talk. I can help you spot the gaps and turn small changes into real results.